5 Signs Your Social Media could be working harder for you (and what to do about it)
Someone asked me the other day: “How do I know if Social Media is working for me? I don’t want to waste my time”
It’s a good question – and I must admit it’s one that I wish more business owners would ask. Because the harsh reality is that, despite all the time and hard work that goes into creating content for Social Media, it’s not always effective.
So here are a few signs that you are ready to get your Social Marketing working harder for you (not the other way round!):
1.) You feel invisible and unheard
If you’re posting on Social Media consistently, and you have your ideal clients, your message and your positioning nailed down, but the response is muted (to put it politely), then something’s out of whack.
It’s frustrating when any relationship is a one way street.
What to do?
Take a step back and see what’s out of alignment.
How are you connecting with your ideal clients and how have you positioned yourself in their eyes?
2.) Your Social Media is not driving traffic to your website or offers
A quick glance at your Google Analytics will tell you whether your Social Media is effective.
You need to know this stuff or you’re driving blind.
As Peter Drucker said “If you can’t measure it, you can’t improve it”
3.) Your mailing list isn’t growing
With effective Social Media marketing your community (and your mailing list) should be growing steadily.
Do you have a clear pathway to get people to put their hand up and take the next step with you?
4.) Your community isn’t engaged
When you’re marketing yourself effectively you’ll have a growing and engaged community on Social Media. Whether that’s on messenger, a Facebook group, LinkedIn connections or Instagram followers.
This boils down to connection.
What are you doing to connect meaningfully with your audience?
5.) It’s a struggle to market your offers and programs
If you feel like you’re starting from scratch every time you put an offer out, or you’re hustling to fill seats then your audience isn’t warmed up enough. Social Media is the perfect platform to build relationships and start conversations…..so don’t wait until you have something to sell to start connecting.
Do you recognise any of these signs?
Then don’t wait. NOW is the time to get your Social Media working FOR you and build an incredible, thriving business!
And it’s harder in 2020 than ever before because the social platforms are so busy and crowded.
But you CAN stand out IF you get the basics right.
If you keep doing what you’re doing you’ll stay stuck, shouting into the void, posting and “hoping” something works. Believe me, if you don’t change what you’re doing, your results won’t change either.
Need help? It’s not always easy to figure this stuff out on your own. That’s why I love DONE WITH YOU programs.
P.s. When you’re ready, there are three ways we can work together…
- Create your personalised Social Media Strategy and 90 Day Content Plan at one of my upcoming workshops. Spend a day with me and I’ll show you the quickest way to generate clients and sales on Social Media without being salesy or paying for ads. http://mmspark.com/90DayFF
- My popular group mentoring program: The Social Media Accelerator – where attracting high quality clients consistently becomes the norm. Sign up today and secure your membership at the 2019 price (the investment is going up soon!)
- Work with me 1-2-1 in my 30 Day Intensive. If you’d like to work closely with me to nail your message, positioning and Social Marketing, and create a marketing system to attract clients and sales consistently, get in touch and let’s chat.