I’m delighted to introduce Jeremy (Jem) Silverstone of Purple Marketing.
Jem and I met at a local networking event and some of Jem’s insights were so thought-provoking I asked to interview him and find out more. This is good old-fashioned marketing at its best! When you’re immersed in the fast-paced online world it can be easy to lose sight of the basics as you strive to keep up with the latest strategies. It’s quite a wake up call when you realise there are clients, sales and new business right under your nose! (*duh*)
I imagine I’m not alone in this so I hope you enjoy!
Jem’s talk has changed some of my thinking and strategies for 2014 so grab a coffee, listen in, and see how many of these learning points might apply to your business….. (apologies for the sound quality on some of my questions. Fortunately, for the most part, Jem is speaking and his part – the important part – is crystal clear!)
Major Insights & Golden Nuggets
- Why attracting new clients shouldn’t be your #1 priority
- Jem’s secret to converting lukewarm contacts into customers (so obvious when you hear it you’ll kick yourself!)
- One of the biggest marketing mistakes small business owners make (this will make you cringe!)
- How to use your social media contacts more effectively
- Why small businesses are obsessed with expanding their contacts but don’t spend time connecting with them
- The reason 70-80% of customers change their supplier and how you can prevent this happening to you
- How to win friends and influence people by providing solutions
- Jem’s tips on “how to sell without selling”
- The single most effective question to ask potential clients (this is brilliant, and see how well it works with a live example!)
- Last Summer Jem fulfilled a lifelong ambition – hear about his incredibly moving and surreal experience (and how he made this dream come true)
- Why you don’t need a USP (unique selling proposition) but an ESP will win you business
- How to create long-term business by turning your clients into hero’s
Jem is a marketing expert, copywriter and graphic designer and loves working with clients from inception to implementation. Contact Jem through his business, Purple Marketing.