How to make your Social Media content more relevant and engaging?

Extra brownie points if you can apply something about your business and something of value to your audience too.
For example, October 21st Is “clean up your virtual desktop” day! Funny because I’ve been having a good declutter this weekend and was talking about that in my group at the weekend. As an entrepreneur and business owner, virtual anything is of interest and also cleaning your desktop.

trending content for your social media
So have a look at these special day calendars as a source of potential trending content you can use on your Social Media –
Have you got any others to add to the list?