by Cassie Hicks | Apr 25, 2020 | Modern Marketing
// Aligned Marketing // What’s your biggest challenge with Marketing (or Business in general)? 🤔Maybe you feel like a square peg in a round hole 🤔Frustrated that you’re doing “all the things” and nothing seems to work, while other people make it look easy? 🤔You wonder...
by Cassie Hicks | Jan 9, 2019 | Modern Marketing, Social Media Marketing
First published June 2014 – Updated Jan 2019! It seems we all want more business but hate the idea of selling (selling being seen as sleazy and self-serving). So how do you tell people about the value you provide with your products and services without being...
by Cassie Hicks | Jun 1, 2014 | Modern Marketing
Yesterday I went in front of the dragon’s at the Dacorum’s Den (local version of Dragon’s Den/Shark Tank). The dragon’s were very nice but the Q&A was a bit scary (just like on telly!).Excited to report that I was successful (woo hoo!) and...
by Cassie Hicks | Dec 17, 2013 | Modern Marketing, Social Media Marketing
I’m delighted to introduce Jeremy (Jem) Silverstone of Purple Marketing. Jem and I met at a local networking event and some of Jem’s insights were so thought-provoking I asked to interview him and find out more. This is good old-fashioned marketing at its...
by Cassie Hicks | Jun 7, 2013 | Modern Marketing, Traffic Generation
Here’s an extract from an article I wrote for Women Unlimited recently: 3 Golden rules to optimise your online presence on how to get noticed online. Having an online presence is a given for any business these days. And many business owners have all the pieces...