Transitioning from running a marketing agency to a personal brand has been HARD
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Moving from marketing services (tangible) to coaching and mentoring (intangible) raised all sorts of resistance, fears and doubts, because it’s now about me.
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It’s not professional, it’s personal.
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I didn’t cope well.
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The pivot was not a short and seamless transition.
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True to my 2/4 hermit profile in Human Design I went inwards. Spent time alone, meditating, journalling and reflecting on who I was, where I was going and what needed to change.
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Calling myself a coach raised all sorts of resistance because “everyone and their dog” seems to be a coach these days. I didn’t want to be one of them.
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Selling my services was scary because I felt I was selling myself.
My inner prostitute (shadow archetype not profession!) had a field day. She felt exposed, vulnerable, not good enough. She fought to stay safe and small.
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Until I realised that it was OK to be me. Despite spending my whole life trying to be who I was told I should be.
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Being told I wasn’t feminine because I’ve always been a bit of a tomboy, preferring trousers to dresses.
Trying to prove I was as good as the men. In my corporate jobs that meant working harder, playing harder, partying harder.
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Moving to a personal brand put me (the real me) in the spotlight and I froze like a deer in the headlights.
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It was (as one of my coaches calls it) an “oh sh*t” moment.
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I learnt a lot about myself and some of it I didn’t like very much!
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Having to face all my hang ups, traumas, baggage, resistance.
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Realising that I’d never allowed myself to grieve properly for all the loss in my life, and how that had created patterns that were affecting my ability to make money
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That feeling of not belonging because of the transient nature of my life. Being an army brat, my childhood was a constant flux of new countries, new homes, new schools, new friends.
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A transient soul moving from home to home, relationship to relationship, career to career.
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My friends, partners and dogs were my constants in life (for which I’m eternally grateful).
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I learned that I had some deep wounds to heal, that were causing patterns of thought, energy and behaviour that ruled how I showed up.
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That were limiting my potential, ruining my relationships and leaving me deeply dissatisfied – and keeping my business small
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Selling was an anathema and I told myself I was above selling because people would see my authentic self and worth if only I worked hard enough (classic distorted feminine energy).
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I learnt that I’m on a spiritual path which transcends many of the day to day human anxieties
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That I have a place in the world and a sense of purpose and belonging which comes from within. That I’m on my path regardless of what anyone might think or say.
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I embrace the woo woo 
I’m proud to be woo woo
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I learnt that the Universe is always guiding me
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That my desires come from my soul and the Universe wanting to express them through me.
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That nothing and no-one has stopped me more than I’ve stopped myself
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That the only way forward is to take 100% radical self-responsibility for everything I’ve created in my life
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That instead of operating from fear and lack mentality, I CHOOSE to create the life and business I want
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When the penny finally dropped the transformation was profound and rapid (it’s only taken a lifetime to get to this point!). 
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I realised that I AM living my best life
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I have everything I want and need
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I’m happy, fulfilled, loved, good enough and perfect as I am, despite all my flaws
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That every step of this journey, every relationship, every failure, every triumph has been for a reason and has made me who I am.
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That feels empowering AF 
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I’m fierce, fearless and powerful.
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I am me
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I am.
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If you could use some personal power, whether that’s transitioning from running a marketing agency like me or something completely different, that’s the focus of my November Mastermind. 