Great question in the
Modern Marketing Club today…..
WHAT THE HELL IS A CHATBOT? (aka MESSENGER bot)!?
A Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month.
Facebook currently has 300,000 active Messenger bots, and some are predicting that messenger bots will replace email within the next 3-5 years (ask any youngster, they don’t use email, it’s all instant messaging).
WHY USE FACEBOOK MESSENGER?
It’s permission based – i.e. you have to have permission to contact someone. Subscribers have to OPT IN for every promotion so have a lot more control over what they see
It’s customisable – you set your bot up to ask questions, and take people down different conversations, based on their preferences
It’s conversational but can be scaled up – Bots are a great way to segment your audience. Find out what they’re interested in or need help with and ONLY send them information that’s useful (much better than mass marketing your whole email list)
It’s about CONVERSATION and initiating connection with your audience.
Over 300,000 are using messenger bots already – it’s the future folks!
Open rates are 90%+ (compared to 20% for emails).
If you’re curious to know more or would like to learn how to set up 3 basic bot applications, check out the MESSENGER BOT Masterclass (under the EVENT TAB). Julie Williams (my go to tech setup lady) and I are going to show you how to get started, how to set up your bot and 3 starter applications you can use straight away in your business to:
Build your mailing list
Book discovery calls
Generate leads and sales from within your Facebook group, page or live stream
This is a 1.5 hour Masterclass and every attendee will receive a recording after the class.
REGISTER FOR THE MASTERCLASS
